The new Hogan way of stamping lofts rather than iron numbers on the sole has been the topic of much discussion. That said, when you couple those discrete lofts with Hogan’s ½° tolerances (both loft and lie), the end result is a level of precision uncommon to the mass market. It’s something to talk about, but is it necessary?įrankly, I’m not sure how much the average golfer concerns himself with such things, and I suspect many will find the breadth of options Hogan offers overwhelming. Gimmick, sales hook, point of differentiation, whatever you want to call it, the reality is that Mr.
It’s not a 36° bent a degree weak, or a 39° bent two degrees strong.
If it hasn’t been made clear to you by now, what that means is that a 37° FT. While precision is exactly the type of nebulous term the golf industry loves to throw around, the most recognizable real world manifestation of the concept is that Hogans are manufactured in discrete lofts from 20° to 47°. The main selling point of the new Hogan FT. Let’s not get too excited over a good story and a matching logo. WORTH 15 iron was launched along with the TK Wedge and the declaration that precision is back.
Koehler assembled his team, including some former Hogan original employees, set to work on a design he felt would be true to Ben Hogan’s standard. Terry Koehler who’s responsible for the Scor Golf short game brand (and the Eidolon brand before that) licensed the Hogan name from Perry Ellis who acquired the brand from in Callaway 2012. Longtime Hogan enthusiasts celebrated its hopefully triumphant return, while modern independent-minded golfers welcomed a potentially viable alternative to the mainstream.īy now you should know the story. The return of the once-iconic equipment brand is perhaps the golf equipment story of the year (Feel Good Division). More to the point, Ben Hogan, or at least the equipment company bearing his name, is back.
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